HARU stuck-on design launch in the UK

Last month we worked with Japanese brand HARU Stuck-on Design on their UK launch at Clerkenwell Design Week.

 Clerkenwell Design Week Stand by SoHo + Co.

Clerkenwell Design Week Stand by SoHo + Co.

It's the first time this unique tape, a radical and easy way to bring colour to interiors, has been available outside Japan and the UK launch featured special demonstrations by graffiti artist Pref and graphic artist Aurélie Andrès.

HARU stuck-on design is an exciting new concept from Japan, making it so easy to bring colour to interiors - and to create great art and design. It’s an adhesive tape that sticks to all kinds of surfaces, to furniture, to walls and floors - even to skateboards. And its special technology means it can easily be peeled off without a trace. Already a Red Dot Design Award winner, it’s as ideal for sophisticated architectural projects as it is for inspirational interior designers, as exciting for parents as it is for graffiti artists. Using HARU stuck-on design, you’ll be exploring the best of your creative talents.

The architect Tom Holberton of SoHo+Co, writes, ‘HARU tape is a great invention and worthy of its Red Dot Design Award. It offers an immediate and very direct way to transform spaces through colour and pattern on a grand scale. As architects it is exciting to use a new material which can be temporary, beautiful and impactful.’ 

HARU stuck-on design was developed by Nitto, a company established in Japan in 1918, with a long history in specialist electrical insulation materials and adhesive tape-related products. For 100 years they have created solutions and materials for all kinds of scientific, medical, industrial and automotive environments. Now they’re using their technological skills to create their own range of products, designed to be truly life enhancing, rooted in innovation and creativity.

HARU stuck-on design comes in a host of different combinations. There are 8 colour families, different patterns (some traditional, some graphic, some transparent), different kinds of materials (some tougher for floor use), and 4 different widths. 

For more news and a look at exciting ways to use HARU stuck-on design; follow @harustuckondesign on Instagram as well as the hashtags #harustuckondesign #colourispower